Content Strategy

Utilizing my editorial background and my experience in print and digital publishing, I’ve been delivering tactical and strategic content solutions to an array of clients since 2010. As a manger of content strategy at Facebook, I’m closely integrated within the strategy, discovery and interaction design phases of projects.

Some of my specific tasks undertaken as a content strategist include: content audits, content inventories, editorial guidelines, publishing work flows, data and content mapping, metadata schemas, taxonomies and controlled vocabularies, taxonomy governance plans, content development, CMS template creation, publishing strategies, gap analyses, editorial management, SEO analysis and implementation, and content curation.

I am also an experienced manager of large content strategy teams.

Agency Clients (selected):

U.S. Department of Energy

Four Seasons Hotels & Resorts


Content Strategy: A Product Worth Paying For